How to Market Your Business in the New Year with Cathy Olson
In this special episode, I chat with my friend and fellow mompreneur, Cathy Olson, who runs Love Inspired. We discuss her business, which is the perfect mix of beauty and brains, where website and graphic design goes beyond something pretty into something smart, strategic, authentic, and message based. She shares some of her brand’s greatest strengths, as well as a marketing campaign tactic that didn’t quite work out, but how to turn failure into success. Cathy shares lots of advice, from the types of marketing ads that are growing, when to hire outside contractors, and how to ask for help when needed. Just because we mompreneurs may look like superheroes, we still need a sidekick or two.
This special edition episode offers a sneak peek at the content available in my signature Flourish 5-Day Marketing Plan Workshop. These short & sweet guest interviews feature industry friends and I wanted to pull them out of the vault for you. They reference 2018, but are filled with so many nuggets of wisdom and marketing inspiration, I knew you needed to hear them.
Join us live in January for the 2019 Flourish 5-Day Marketing Workshop designed to help your business grow and thrive. Short on time, but big on action, this one hour a day workshop focuses on marketing strategy & action plans and will help propel your business forward. Sign up for the Wait List today!
The importance of approachability and visibility in ones company
What a value ladder is and how using it as a marketing tactic will lead to more success
Why experimentation can be the best bet for your brand
When should you hire help in your business and life, and what does that look like
People, Links, and Resources Mentioned in this Episode:
Cathy Olson is a wife, mom of 2 girls, a Southern Californian and a believer in loving people with everything you've got. Cathy has been a professional designer for 17 years, working with multimillion dollar brands (Costco, Best Buy & Disney to name a few) and opened her own business 9 years ago to help small businesses find THEIR voice.
She works with creative professionals both nationally and internationally and has designed and launched hundreds of successful brands. Cathy has an intense love and passion for small creative businesses and shares her experiences, teaches and shares tips for creative businesses. Cathy encourages others to focus on what matters, follow your passions, and make it count.
Flourish 5-Day Marketing Plan Workshop: https://ah.amberhousley.com/flourish-waitlist
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Amber Housley is a creative business and sweet life cultivator who founded her first business in 2007. Today, she's a Marketing Strategist for top creatives and influencers, producing hundreds of thousands of dollars in revenue with her sales and launch strategies. Passionate about raising women to new heights, Amber shares her smart strategies with other women business owners through live and virtual trainings like the Flourish 5-day Marketing Plan Workshop and Inspired Retreat— an annual business gathering of women entrepreneurs. Her private Inspired Coterie Mastermind program is made for women want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time.