On today’s episode, I am sharing my best tips for creating live video content that connects and converts. These days, studies have shown that 80% of users would rather watch live video from a brand than read any of their content marketing posts and that their retention rate is higher! I was shocked by these results and I want to help you harness the power and potential of live video on platforms such as Facebook, YouTube, and Instagram. In this episode I advise you on which platforms to share your content, the types of content you should be sharing, and how best to present yourself, so that you can bring in new leads and convert more customers. And always remember, it gets easier the more you do it. So turn up that microphone and get ready to hit record!

Highlights:

1. Why being authentic and making mistakes on live video can strengthen your brand

2. How even just announcing the color of the year can lead to you as a trendsetter and an authority in your business

3. Why having guests with small audiences are just as important as those with large audiences

4. Which part of a live video is the most crucial

5. How best to end your live video

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Amber Housley is a creative business and sweet life cultivator who founded her first business in 2007. Today, she's a Marketing Strategist for top creatives and influencers, producing hundreds of thousands of dollars in revenue with her sales and launch strategies. Passionate about raising women to new heights, Amber shares her smart strategies with other women business owners through live and virtual trainings like the Flourish 5-day Marketing Plan Workshop and Inspired Retreat— an annual business gathering of women entrepreneurs. Her private Inspired Coterie Mastermind program is made for women want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time.