How to Market Your Business in the New Year with Lara Casey


I have worked with this special guest and friend for a few years now as her marketing director and it was a pleasure to speak with her in this Special Edition Episode. Lara Casey is the CEO of Cultivate What Matters (maker of one of my favorite tools, the PowerSheets goal planner). During our interview, Lara discusses her brands greatests strength, a few marketing wins, and what she plans to work on in the year to come. As a mompreneur, she shares some of her best advice to those starting out on their journey, including the realization that you are not going to be able to do it all and do it well, but you can choose to cultivate what matters and choose to use your unique gifts to affect people every day!

This special edition episode offers a sneak peek at the content available in my signature Flourish 5-Day Marketing Plan Workshop. These short & sweet guest interviews feature industry friends and I wanted to pull them out of the vault for you. They reference 2018, but are filled with so many nuggets of wisdom and marketing inspiration, I knew you needed to hear them.

Join us live in January for the 2019 Flourish 5-Day Marketing Workshop designed to help your business grow and thrive. Short on time, but big on action, this one hour a day workshop focuses on marketing strategy & action plans and will help propel your business forward. Sign up for the Wait List today!


  1. Why you need to emphasize unity and excitement amongst your team members

  2. Hear Lara discuss her most recent marketing win, which involved a few men alone in a room, unboxing a PowerSheets goal planner (that genuine and delightful video that is a must watch)

  3. Why including your actual customers in marketing campaigns can lead to better results and change your life too

  4. How to cut down on all the noise around you and embrace the beat of your own drum

  5. What is one of Lara’s core values and how that influences her definition of success

People, Links, and Resources Mentioned in this Episode:

Lara Casey is the founder of Southern Weddings magazine, CEO of Cultivate What Matters (maker of the PowerSheets goal planner), and mastermind behind the Making Things Happen movement. She's also a wife and mom to three children, Grace, Joshua, and Sarah who she homeschools in Chapel Hill, North Carolina. She's the author of two books, Make It Happen: Surrender Your Fear, Take the Leap, Live on Purpose and Cultivate: A Grace-Filled Guide to Growing an Intentional Life.


Facebook: @LaraCasey


Flourish 5-Day Marketing Plan Workshop

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Amber Housley is a creative business and sweet life cultivator who founded her first business in 2007. Today, she's a Marketing Strategist for top creatives and influencers, producing hundreds of thousands of dollars in revenue with her sales and launch strategies. Passionate about raising women to new heights, Amber shares her smart strategies with other women business owners through live and virtual trainings like the Flourish 5-day Marketing Plan Workshop and Inspired Retreat— an annual business gathering of women entrepreneurs. Her private Inspired Coterie Mastermind program is made for women want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time.

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